Definition of Design, Culture and Language

Depending on the context used, "design" may have different definitions. In general, design can be described as the manner something is expressed in order to attract the attention of others. From government to private sector companies, design is used in all aspects of economics and marketing in order make their ideas or products appealing to specific group they may be attempting to target. For example, a lobbyist for a tobacco company may present a statement to congress litigating the increase tax on cigarettes hinders the economic stimulation. The design of this argument would focus more on the negative aspect of tax increase than on the pleasing and more positive reason of lowering the amount of smokers and smoking related deaths.

Culture is the thought processes and actions in a population that abides by the norms of society of the specific group. The way individuals interact with each other, the laws that are created, and the overall lifestyle individuals take are all based upon the certain culture they live in. What an individual does outside of his or her culture that may seem normal to them, may be considered deviant or illegal in others. This solid distinction of cultures however, has been cloaked by the increase fusion of cultures dues to migration of individuals to new places, as well as to the introduction of new ideas by the media.

Language, may be it verbally or physically, is the way individuals express themselves and communicate with others. Language can be thought as written symbols, auditory expressions, body expressions, or even objects such as art. Although certain verbal language can change from culture to culture, many physical languages are shared world wide. From infancy, although highly debated, humans are taught to smile when they are happy and frown or cry when they are sad.

Culture, language, and design intertwine greatly and determine the overall success of all businesses. As mentioned previously, if a company wants to market its product to a specific target group it must take into consideration all three aspects to ensure a high chance of success. For example, if a pharmaceutical company was attempting to sell its new blood pressure medication to individuals older than 55, it would have to produce commercials that are directed to an older audience. First of all, the marketing group would have to take into consideration the time of day their audience is most likely to be watching T.V. Then it would have to make the commercial using actors of the target groups age, obviously would have to be perceived as enjoying their lives, and in a setting that most individuals of the target audience would say "hey those people are engaging in activities that normally do!" With outh taking into consideration culture, language, and design the field of marketing would not exist and companies would find it difficult to yield high profits if any.